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This summer, Richmond will celebrate the world’s highest‑profile soccer tournament coming to Metro Vancouver. With seven games at BC Place, Richmond will welcome thousands of visitors, media, and officials, alongside hosting a packed program of community events. 

Tourism Richmond is undertaking a significant marketing campaign in addition to partnering with the City of Richmond and the Richmond Hotel Association to put on a collection of community events—including one at the Richmond Olympic Oval for Canada’s first game on June 12, and the Final on July 19 (location TBC). 

Tourism Richmond is also supporting Partners through destination training for front-line staff, grants for soccer themed activations, and developing a Partner event calendar. 

Tourism Richmond’s Marketing Approach   

The tournament will shine a global spotlight on Metro Vancouver and British Columbia. While matches will take place in Vancouver, Richmond is uniquely positioned to benefit from increased visitation and long-term destination awareness thanks to its proximity, world-class amenities, and diverse experiences.  

Tourism Richmond’s marketing efforts are designed to inspire visitors who are already planning to be in Vancouver during the tournament to extend their stay and explore everything Richmond has to offer—from vibrant culinary experiences to cultural attractions and scenic outdoor spaces.  

Learn more about Tourism Richmond’s marketing approach here.

Visitor Servicing  

Tourism Richmond will be providing information to visitors through our existing channels including the website, Steveston self-service information kiosk, and the toll-free enquiry line. There is also assistance from the AskLulu Chatbot – an AI powered chat tool available on all pages of the Tourism Richmond website that provides advice and recommendations for all things Richmond.  

A short training module designed for front-line staff is also in development, and Tourism Richmond team members will be doing in-person outreach in the run-up to June. 

Tourism Richmond Partner Programs 

There are several different programs available for Tourism Richmond Partners to access support and enhance the reach of their promotional activity: 

2026 Summer Soccer Tournament – Tourism Support Grant

Grants of up to $1,000 are available to Tourism Richmond Partners to help offset the costs of soccer themed activations, decorations, and promotions undertaken between June 10th and July 19th.

View guidelines and apply here.

Online training module for Front-Line staff 

(Coming Soon)

This short online training module will equip your team with all the basics to answer queries from customers and guests. Details will include need-to-knows about the tournament, transportation and travel tips for June and July, and recommended things to do in Richmond.

Partner Event Calendar

(Coming Soon)

Tourism Richmond will be doing a callout to all Partners for their soccer inspired events. Further information will be provided. 

This calendar will include everything soccer-related happening in Richmond, presented in a way that can be easily used by your teams, visitors, and media. Not only an easy way to see everything going on, the calendar is an opportunity to get more exposure for your own events. 

Partner Resources 

Below are some useful resources for tourism businesses in Richmond. Further resources will be added here as they become available. 

Richmond Community Events 

Event details and dates will be announced soon.