Richmond Tourism Master Plan | Tourism Richmond, BC

What is the Richmond Tourism Master Plan?

The Richmond Tourism Master Plan will provide a long-term vision for developing and managing tourism in Richmond. The plan will outline the goals and strategic initiatives to enhance the visitor experience, support economic growth, and ensure sustainable tourism. Covering a 10+ year period, it will address product development, infrastructure, and community collaboration. It is intended to serve as a unifying framework for the tourism industry, local businesses, government, and residents towards common objectives.

What are the Guiding Principles for the Tourism Master Plan?

The Richmond Tourism Master Plan will be developed in alignment with the following Guiding Principles:

Create a shared vision. The Plan will reflect a shared vision to guide activities to enhance Richmond as a tourist destination.

Grow sustainably. The Plan will grow the visitor economy sustainably over the long-term for the greatest breadth of residents and communities possible.

Positively impact the community. The Plan will be guided by a focus on approaches and actions that positively impact the broader Richmond community.

Guide future investments. The Plan will help provide direction for future public and private investments related to tourism in Richmond over the longer term.

What is the Status?

Tourism Richmond, in partnership with the City of Richmond and the Richmond Hotel Association, has developed a Draft Richmond Tourism Master Plan for Richmond based on extensive public feedback from 750 individuals, as well as input from 47 organizations.

Vision, Goals, and Strategic Initiatives

The Draft Richmond Tourism Master Plan proposes that Richmond’s path over the next 10 years is focused on evolving into a destination of choice to discover and experience, in alignment with the following vision that was developed through the engagement process:

Richmond is a dynamic Pacific gateway and a destination to be discovered.
We proudly share Richmond’s blend of cultures and cuisines, the mix of urban, cultivated, and natural landscapes, and our rhythm of coastal life across time.

This long-term vision is supported by three goals that are designed to support the development of Richmond’s visitor economy in a way that addresses strengths, weaknesses, opportunities and challenges and is aligned with community feedback.

Goal 1: Enhance Connectivity and Accessibility
Create a seamlessly connected destination that prioritizes multi-modal, accessible and sustainable transportation options enhanced through technology and barrier-free access to attractions and experiences for visitors and residents.

Goal 2: Elevate and Diversify Visitor Experiences
Develop Richmond into a vibrant year-round tourism hub, providing a wide array of immersive activities that encourage extended visitation and create community pride.

Goal 3: Advance Tourism Infrastructure Development
Encourage the development of top-tier tourism infrastructure, gathering spaces and landmark attractions that position Richmond as a vibrant, must-visit destination in every season.

How Can You Help?

The Draft Richmond Tourism Master Plan 2035 has been endorsed by the Richmond City Council for the purpose of seeking interest holders’ and public feedback. As part of the final phase of public and industry consultation, we invite you to share your input through our online survey by Sunday, February 1, 2026.

SURVEY

We look forward to hearing your feedback on the plan’s goals and corresponding strategic initiatives.
If you have any questions regarding this project, please reach out to RichmondTMP@tourismrichmond.com.

Who is involved in this Project?

Tourism Richmond is leading the Tourism Master Plan in partnership with the City of Richmond, and in collaboration with the Richmond Hotel Association. A Steering Committee of Richmond community members is guiding the development of the project to successful completion.

Consulting Project Team:

Contact Info:

RichmondTMP@tourismrichmond.com