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Spirit of Haida Gwaii - The Jade Canoe
Spirit of Haida Gwaii - The Jade Canoe


Tourism Richmond's team of professionals are dedicated to promoting Richmond, British Columbia as a visitor, meeting and event destination. Our staff team consists of Marketing, Sales, Communications, and Visitor and Partner Services, supported by current technology and Administration. Get to know us - we're at your service.

Administration & Finance

The Administration Team ensures that the organization runs smoothly on a day to day basis.

Carol Yeh

Carol Yeh, Operations Manager
The Operations Manager is responsible for the organization's office productivity including identifying and securing the appropriate technology, human resources and administration processes. The Operations Manager also supports and acts as a liaison for the Board of Directors.

Favourite place in Richmond: The Tapestry Church (9280 No. 2 Rd.) 
Three hundred people in the congregation from all over the world. Events where we celebrate different cultures and contribute to the community. The Tapestry is a microcosm of Richmond - multi-cultural, multi-generational, full of energy, and certainly a hidden gem. 


John Merer, Director of Finance
The Director of Finance is responsible for all the accounting-related tasks, including payables, receivables, monthly financial statements, and annual audit. 

Brenda Besler

Brenda Besler, Business Analyst
The Business Analyst is responsible for gathering and analyzing data to improve Tourism Richmond's initiatives and partner effectiveness. The Analyst participates in the development of strategic research plans, implementation of market measurements and key performance indicators, and evaluates the impact of marketing and sales strategies.

Favourite place in Richmond: Blundell Baseball Park
Take me out to the ballgame...take me out to the park! Love watching my son playing baseball. Whether he is on the mound or up to bat, this is my favourite spot.

Sherrie Mejilla 

Sherrie Mejilla, Receptionist/Accounting Assistant 
The Receptionist/Accounting Assistant looks after incoming telephone calls and and is the first point of contact for visitors to Tourism Richmond's office. Along with general administrative duties, the Receptionist/Accounting Assistant assists the Finance department with routine bookkeeping tasks. 

Favourite place in Richmond: Richmond Country Farms
There are many reasons why I feel lucky to live in Richmond and our local farms top my list! A favourite of mine is Richmond Country Farms. Their colourful displays of fruits and vegetables are to be admired. Before making my selection of fresh produce, I make a point of walking through the grounds to visit the small farm animals and the nursery, and enjoy nature!


The Marketing team has a diverse range of responsibilities including development of strategies, promotions, advertising concepts, collateral design and social media management. We create and implement multi-media marketing campaigns that develop and grow the profile and brand of Richmond, BC, Canada as a destination for visitors. We work closely with other departments to ensure integration and maximization of our combined efforts.

 Crystal Solberg

Crystal Solberg, Content Creator
The Content Creator is responsible for digital content management and community social media management. The Content Creator also manages the organization's website, maintains the content calendar, provides analytics reports, and assists the marketing department with promotions, project coordination and management, and administrative tasks.

Favourite place in Richmond: Garry Point Park & Iona Beach Regional Park
I absolutely love getting outside and Richmond has some fantastic natural areas to discover! Visiting Richmond's parks is a great way to unwind, and I always bring my camera along to capture some of the beautiful scenery I find when I explore.


Campaign Planners
The Campaign Planners are responsible for the campaign materials required to ensure the successful delivery of marketing programs. Working with the Director of Marketing to plan initiatives, the Campaign Planners are key to the development and production of digital and traditional advertising, promotions, special events, translations, e-newsletters, and print collateral. 

 Neha Dewan

Neha Dewan, Campaign Planner

Favourite place in Richmond: Fairmont Vancouver Airport
When I first arrived in Richmond, I stayed at the Fairmont Vancouver Airport. It was a wonderful experience of luxury and comfort, and the airport itself has so much to offer. 
I love seeing the aircraft land, they represent a new beginning to me. Coming back to the airport makes me feel connected to my friends and family around the world.

 Ceri Chong

Ceri Chong, Campaign Planner

Favourite place in Richmond: The Britannia Shipyards 
I find the rich history of the Britannia Shipyards very interesting; I love visiting the bunkhouses and stilt homes and seeing how the cannery workers, fishermen and families lived back then. I also enjoy taking a look at the beautifully crafted wooden boats that are being worked on in the Shipyard buildings. 


The Communications Team provides strategic services and support in media relations, corporate communications, issues management, and public affairs.  

Colin Wong 

Colin Wong, Director of Communications 
The Director of Communications is responsible for the development and execution of Tourism Richmond's corporate communications and destination media relations plans. A key advisor to senior management and Tourism Richmond's Board of Directors, the Director also advises on media training, key message and policy development. The Director also acts as one of the official spokespeople for Tourism Richmond.

Favourite Place in Richmond: The trails and paths along the Fraser River
As a new Richmond resident, I love the natural beauty that runs along the river. It's a great place to go for a stroll or to take your family; the diversity of sights and sounds really is a pleasure.

 Lesley Chang

Lesley Chang, Communications Manager
The Communications Manager is responsible for executing the strategic destination media relations plans to promote Richmond as an exciting leisure and business travel destination. The Manager plays an integral role in maximizing awareness of Richmond as a growing tourism destination through earned media coverage, and by serving as an information source and support to media in key markets.

Favourite place in Richmond: Richmond Cultural Centre
The Richmond Cultural Centre has always been one of my favourite places in Richmond because of the sheer variety of activities available. From being able to watch swim competitions, ice hockey games and other sporting events, to learning about the history of Richmond at the City Archives, there's something for everyone at every age.

 Joyce Chiang

Joyce Chiang, Communications Coordinator
The Communications Coordinator supports the development of Richmond as a tourism destination through the coordination, promotion and guiding of media FAM tours; and by providing support to communications programs with members of Tourism Richmond.  

Favourite place in Richmond: Alexandra Road
My favorite place in Richmond is Alexandra Road or "Food Street." I love eating all kinds of food and there are so many amazing restaurants packed into one place. My friends and I go there to satisfy any food craving we may have, whether it's bubble tea, Korean hot pot, or Taiwanese beef noodles.


Our sales team actively works with our members to bring meetings and events to Richmond, BC by attending North American and international trade shows for meeting and event planners. Our team works with meeting and event publications for advertising opportunities and to ensure that Richmond updates are included in relevant tour itineraries, editorials, and newsletters, both online and traditional.

Deidre Verigen

Deidre DeVico, Director of Sales
The Director of Sales is responsible for managing, creating and delivering sales strategies for the Convention Sales and Travel Trade markets. The Director of Sales plays a fundamental role in developing future growth and provides vision, direction and leadership/mentorship to the sales department. 

Favourite place in Richmond: London Heritage Farm 
I have lived in Richmond off and on since 1976 and have seen many, many changes. London Heritage Farm is definitely one of my favourite places. 

Melissa Phillips

Melissa Phillips, Sales Manager
The Sales Manager is responsible for generating group business leads for our members, with a primary focus on US corporate business and third party meeting & event planners - excluding Association, as well as SMERF (Social, Military, Educational, Religious, and Fraternal). The Corporate Sales Manager is responsible for planning and organizing sales missions and trade shows with the support of our member partners and the common goal of achieving group business leads. 

Favourite place in Richmond: Pajo's 
For foodies, Pajo's is the real deal for Fish & Chips. The whole experience of being down on the pier, out in the sunshine, staring at the boats and listening to the's super fun!


Courtney Haddix, Sales Manager
The Sales Manager is responsible for generating group business leads for our members, with a primary focus on Canada/USA Association and Corporate business and third party meeting & event planners. The Sales Manager is also responsible for planning and organizing sales missions and trade shows with the support of our member partners and the common goal of achieving group business leads.

Destination Management

The Destination Management Team is responsible for visitor servicing, member relations, partnerships, and increasing awareness of Richmond's visitor economy. 

Lori Gelz

Lori Gelz, Visitor Services Manager
The Visitor Services Manager manages the daily operation of all visitor servicing locations including all recruiting, selecting, hiring and training of visitor servicing personnel, ensuring adequate collateral materials and retail inventory are on hand, liaises with conference organizers and represents Tourism Richmond at visitor service network events.

Favourite place in Richmond: The Historic Fishing Village of Steveston 
I'm lucky enough to work right in the heart of Steveston, surrounded by wonderful eateries, waterfront views and even hollywood stars from ABC TV's Once Upon a Time! I enjoy chatting with locals and businesses in the area and showing Richmond visitors the sights! 

 Denise Halverson

Denise Halverson, Visitor Services Coordinator
The Visitor Services Coordinator provides assistance to the Visitor Services Manager with the management of the daily operation of all visitor servicing locations and the Steveston Village Post Office.  

Favourite place in Richmond: Shell Road Trail and the South Dyke Trail
Walking the nature trails and dyke is very relaxing, and I love the off leash dog options Richmond has to offer. When enjoying an early morning stroll or a sunset walk you can't beat the beauty and breathtaking scenery of Richmond.