JUNE 24, 2020 – RICHMOND, BC – How well do you know Richmond?

That’s the question Tourism Richmond is posing to locals, in the newly launched Pacific. Authentic. Locals program. The program is designed to inform residents about the value of tourism, and to give them the opportunity to show off Richmond to the millions of visitors who come to our city.

“We wanted to create a program to engage residents in a new way,” said Nancy Small, chief executive officer of Tourism Richmond. “Residents are the fabric of the city and we felt the Pacific. Authentic. Locals program was a great way to both educate and engage them on the value of tourism to the city.”

Residents play a crucial part in Richmond’s destination experience – from welcoming visitors in our city, to recommending Richmond’s attractions, sights and restaurants to visiting friends and family. It’s true: Richmond locals know Richmond best.

“Visitors are looking for an authentic experience. They want to do as the locals do,” says Small. “Now, locals have a chance to share their love of Richmond with future visitors. We’re looking for residents to give a warm Richmond welcome to visitors when travel restrictions are lifted.”

Think you know Richmond well enough? The Pacific. Authentic. Locals program launches with two fun and engaging knowledge tests covering Richmond as an international travel destination and the value of tourism to the city. The program will continue to expand to include more activities to engage residents.

Test your Richmond Knowledge online at here. Participants will receive an official ambassador certificate for each test they pass and those who pass both tests will be entered into a draw to win the ultimate Richmond Ambassador Prize consisting of:

  • 1x Pacific. Authentic. Richmond BC swag bag
  • 2x adult tickets for a whale watching tour with Vancouver Whale Watch
  • Entry into the Gulf of Georgia Cannery National Historic Site
  • 1x $50 gift card for McArthurGlen Designer Outlet Vancouver Airport

For more information about the program, and links to the Knowledge Tests, please visit this page: https://www.visitrichmondbc.com/locals/.


About Tourism Richmond
Tourism Richmond is an award-winning non-profit destination marketing organization and British Columbia’s fourth-largest DMO. Majority funded through the proceeds of the Municipal and Regional District Tax, Tourism Richmond’s primary mandate is to enhance awareness of the destination through sales and marketing initiatives, and to increase economic activity related to tourism for the City of Richmond and all stakeholders. Tourism and hospitality are major drivers of Richmond’s economy.

Media Contact:
Lesley Chang
Communications Manager
Email: lchang@tourismrichmond.com
Phone: 778-823-5482