Building a strong, compelling destination brand is a key part of Tourism Richmond’s strategic plan. In 2019, we continued to grow our digital media presence in key target markets, in order to increase awareness of Richmond, bring the Pacific. Authentic. brand to life, and to compel consumers to progress along the path-to-purchase (from Inspire to Learn-Plan to Act). Recent highlights include:
- Brand Campaign (Inspire): Digital media in markets such as Washington (Seattle focus), rest of BC, and Alberta. Since February the brand campaign has delivered over 21 million impressions and 10 million completed video views, resulting in an increase in awareness of Richmond.
- These efforts (along with additional digital and social media strategies) have resulted in over 800,000 website sessions so far in 2019 (at VisitRichmondBC.com), a significant increase compared to 2018. This traffic has also resulted in over 160,000 clicks to stakeholders’ websites, helping to connect visitors interested in Richmond with our partners.
In October, we added a new feature to our stakeholder listings on the VisitRichmondBC.com website. With this update up to 3 of the most recent blog posts a stakeholder has been mentioned in will appear in their listing, giving website visitors the opportunity to learn more about the experiences the stakeholder has to offer.