Dear Team Richmond,
Recovery within the tourism industry and especially in Metro Vancouver has been off to a slow start. We know we are in a marathon – not a sprint. That said, our team has been hard at work to attract the local market and to drive visitation to Richmond, and I’m pleased to show you what we’ve been up to.
In case you missed it, we launched a Welcome Back video just last week! Thank you so much to our stakeholders who participated in the video. If you haven’t seen it yet, you can check it out below.
Special thanks to Tammy Taylor from Vancouver Whale Watch, Mimi Horita from the Gulf of Georgia Cannery, Robert Pascal from Lulu Island Winery, Q Duong from the Sheraton Vancouver Airport Hotel, Lan Do from Banh Mi Tres Bon, Anson Leung from HK BBQ Master and Robert Thurlow from McArthurGlen Designer Outlet Vancouver Airport, for participating in our video.
Our marketing team and media agency has also been hard at work getting the word out there to encourage visitors to choose Richmond as a destination for a day trip or overnight. You may have seen some of these ads on Facebook, Twitter and Instagram, and throughout various websites and print mediums. We’ll continue our marketing efforts to drive visitation to Richmond and the messaging will evolve as the seasons change. Take a look at a full look of our campaign here.
Show Your Support for the Tourism & Hospitality Support Package
On July 21, the Tourism Industry Association of BC (TIABC) released a proposal for immediate and vital assistance for tourism and hospitality businesses in BC. The proposal asks the government to allocate $680 million from its upcoming $1.5 billion recovery package as an initial investment to save the sectors. As part of the campaign, TIABC sent letters to each Member of the Legislative Assembly (MLA) in British Columbia regarding the proposal.
The tourism and hospitality sectors are major economic drivers in Richmond, having contributed $1.78 billion in economic output in 2017 and employing more than 19,000 full time equivalents in the city. As such, we’re calling on you to personalize your own letter and reach out to your local MLA to affirm your support and solidarity of TIABC’s ask. They’ve provided a templated letter you can adapt and personalize, which you can download here, or read the full proposal here.
To find your local MLA, please use the Legislative Assembly database here.
As always, I welcome thoughtful feedback, comments and questions – my door is always open. Feel free to reach out to me at any time.
Tourism Richmond Team Member
Chief Executive Officer