Dear Team Richmond,

As Richmond’s Destination Marketing Organization, we are responsible for keeping track of potential headwinds to our industry. There are many items we kept track of that are currently relevant: global trade issues, pandemics, political unrest, and price sensitivity, to name a few. Also in the past few years, we took the opportunity to revamp our approach to business development, to invest in our brand, attract and develop new business, and create new experiences – in order to maintain our growth and protect the industry.

We are confident the work we’ve done, the stories we’ve told in the media, and the relationships we’ve forged with industry partners will keep our destination attractive to visitors.

CARHA 2020

The Canadian Adult Recreational Hockey Association (CARHA) World Cup is the largest international adult recreational hockey tournament in the world – and it’s coming to Richmond at the end of March. We couldn’t be more excited to welcome them to experience our destination.

Richmond will host over 140 teams from 15 countries around the globe, and we’re expecting to welcome 2500 athletes and their families for one full week. A full schedule of events will be released soon, and all CARHA Hockey World Cup games are free to attend throughout the week at the Richmond Olympic Oval and Richmond Ice Centre. It’s your chance to come out and show your support to hockey players all over the world and show tournament participants what Richmond is all about!

Business Development and Travel Trade Updates

Business development and travel trade is in full swing, as we start the year off with two very successful tradeshows. In January, Judy Frankel attended Go West in Edmonton and the CSAE-sponsored Tete-A-Tete tradeshows, and our Travel Trade team partnered with Destination British Columbia to host a Chinese New Year lion dance and dinner reception at Aberdeen Centre to over 100 guests from China.

You can read the updates for travel trade here, and the business development updates here.

Working Together

We have been keeping a close eye on the impact of COVID-19 as it relates to the tourism industry in our city. As this is a rapidly-changing situation, we urge our stakeholders to stay the course. The visitor economy is vital to Canadians from coast to coast and directly touches businesses large and small.

Tourism Richmond will continue to work with official tourism organizations such as Destination Canada and Destination British Columbia and disseminate relevant information as it becomes available. In the meantime, please do not hesitate to refer to our briefing note for resources on where to find official updates.

As always, please do not hesitate to contact me if you have any thoughtful feedback, or questions. My door is always open.


Nancy Small
Tourism Richmond Team Member
Chief Executive Officer