Dear Team Richmond,
As we head into spring, we’re embracing the blossoming of spring and new ideas, driven by two major key events that happened at the end of February. The first was the 2019 annual BC Tourism Industry Conference, and the second was Mayor Malcom Brodie’s annual address. Read on for a full recap of both.
2019 Annual BC Tourism Industry Conference
Tourism Richmond attended the annual conference along with 500 plus delegates to learn more about the tourism industry in BC and Canada. Here’s our key takeaways:
- Expedia Group president and CEO Mark Okerstrom underlined in his keynote address that unconventional partnerships would be critical for companies to rise above the noise to capture consumer attention and market share. We see this as an opportunity to think outside the box to create new and exciting marketing campaigns targeting consumers, meetings & conventions, media and more. We are open to your ideas!
- Minister of Tourism, Arts & Culture, the Honourable Lisa Beare introduced the Province’s new Strategic Tourism Framework, which was a year in the making. The framework sets the stage for how Government will help grow and support BC’s visitor economy through three primary pillars, as well as through our provincial marketing organization, Destination BC. The three primary pillars include:
- Supporting people & communities
- Sustainably growing the visitor economy
- Respecting nature & the environment
You can read the full framework here.
- The gala awards dinner gave us much to celebrate, including Accent Inns, which won the 2019 Employees First Award, sponsored by go2HR. Congratulations to all the winners, which included Canadian Mountain Holidays Summer Adventures, Thompson Okanagan Tourism Association, Fishing BC, Tourism Kelowna, Quaaout Lodge and Talking Rock Golf Course, and Quails Gate Winery. Well deserved!
2019 Mayor Malcom Brodie’s Address
I had the privilege of introducing Mayor Malcom Brodie at his annual address on February 28, where he discussed several key points about the plans for the city. Focusing on transportation improvements, including a new Canada Line station at Capstan Way, and pledging a strong commitment to reducing vehicle trips, Mayor Brodie made mobility and connectivity a major focus in his address.
He also outlined several other significant City initiatives and highlights, including:
- A strong commitment to sustainability and combatting climate change
- The new $79 million Minoru Centre for Active Living, a recreation sport and community services complex, which opened just this week
- A booming construction sector with $879 million in building activity in 2018, the second highest total ever
The city’s focus on transportation bodes well for the tourism industry. Not only will these improvements give us a better-connected city, it will also give visitors new wayfinding signage and sustainable transportation options as well. After all, what’s good for locals is good for visitors – and vice versa.
You can read through a full copy of the Mayor’s annual address here.
These are exciting times for the city. We’ve learned a lot just in these past few weeks and I’d love to hear from you. Please don’t hesitate to reach out.
Tourism Richmond Team Member
Chief Executive Officer