This spring, the Destination and Industry Development team organized a few outdoor familiarization tours (FAMs) for our hospitality front line ambassadors in Richmond and Metro Vancouver.

Birding and Biking FAM

On May 2nd, we partnered with Bird Studies Canada and U-bicycle to offer an unique four-hour Birding and Biking in Richmond FAM. We were joined by esteemed front line staff from Richmond, North Vancouver and downtown Vancouver.

The FAM started at Aberdeen Canada Line station, home to one of U-bicycle’s hundreds of biking stations, and proceeded towards Terra Nova Rural Park via the Middle Arm Dyke Trail.

As one of British Columbia’s great birding capitals, Richmond is studded with easy-access spotting opportunities. Each participant was given a backpack filled with binoculars and various birding guides to enhance their birding experience. These backpacks are also available at the Tourism Richmond Visitor Centre - free of charge.

Using the birding map as a reference, we were able to spot over ten common and interesting birds, including the colourful Anna’s Hummingbird and the tiny Wilson’s Warbler. The participants were thrilled to discover that Richmond is a gateway to nature with over 80km of designated bike trails and a plethora of birding opportunities.

Richmond Tourism Challenge FAM

2019 Tourism Challenge FAM

Back for its second year, five FAMs were scheduled during the popular Tourism Challenge period from late April to mid-May. So far we’ve had over 60 hospitality employees join the FAM to explore various world-class attractions in Richmond.

The tour took in a number of Richmond’s attractions including: The Olympic Experience at the Richmond Oval, The Richmond Art Gallery and MuseumThe Gulf of Georgia CanneryThe Steveston MuseumThe Steveston Interurban Tram, Steveston Village and Britannia Shipyards.