New Campaign Creative

Tourism Richmond launched new creative under the “Fully Revealed” creative strategy, using assets from our video and photo shoot completed this summer. With this new campaign creative, we want to celebrate the uniqueness of the people who make Richmond real - and interesting. We showcase the authentic people who drive Richmond - the producers, makers, creators, builders and craftspeople, and share the wonderful collection of diverse cultures, experiences, and compelling characters that make up Richmond.

This creative celebrates Richmond’s people and extends an invitation to welcome people to Richmond. We bring this sentiment to life with the message of “Pacific People, Authentic Welcome”. Our campaign continues through to November in key markets such as BC and Washington State. Advertising that is now in-market includes:

  • Video: New :15 video and :30 video
  • Digital Ads: Banner ads and paid social ads, see below for samples.

Pacific People. Authentic Welcome

Still image from our new campaign creative (:30 video).  

Below are digital ads for social media and a banner ad that feature the people of Richmond and include the “Pacific People. Authentic Welcome.” message. All advertising drives to a landing page on our website.

Pacific People. Authentic Welcome

Pacific People. Authentic WelcomeSample digital paid social ads.

Pacific People. Authentic Welcome.

Sample digital banner ad.