June 26, 2018

RICHMOND, BC – Tourism Richmond announces that Nancy Small has taken the position of chief executive officer of the organization beginning July 23, 2018. Ms. Small will now lead British Columbia’s fourth-largest destination marketing organization (DMO) and Canada’s leading hotel occupancy destination.

“We felt Nancy was an excellent fit for the CEO role at Tourism Richmond, due to her passion for tourism and her proven track record as a strategic marketing and sales leader,” said Eda Koot, chair of Tourism Richmond. “Her experience at Tourism Burnaby building community partnerships, leading campaigns and product development as well as being a clear communicator will be an asset to the execution of our strategic plan and continued growth of Tourism Richmond’s brand.”

Originally from St. John’s, Newfoundland, Nancy has worked all over the world – including stints in The Netherlands, Toronto and Sydney, Australia. With an extensive background in strategic planning, brand management and marketing strategy, Nancy’s experience encompasses various senior-level executive roles in the retail sector, with advertising and creative agencies, and in the technology industry.

Nancy most recently held the executive director role at Tourism Burnaby, leading a team of dynamic professionals and building Burnaby’s tourism product. During her tenure as executive director, she also participated in several trade and business development delegations to China, South Korea and Japan and welcomed many international delegations to Burnaby.

 “The tourism sector in Richmond has incredible momentum and its positive economic impact is felt across the city,” said Ms. Small. “I look forward to working with Tourism Richmond’s team of amazing professionals with the strategic plan as our roadmap. These are very exciting times in our industry and Richmond is poised for continued success.”

Tourism Richmond embarked on a search for a new CEO with the announcement of Bruce Okabe’s departure in early 2018. Working with Boyden Executive Search, an extensive recruitment campaign was conducted with interest shown by top candidates from across Canada.

Head shot and interviews available upon request.


About Tourism Richmond: Tourism Richmond is a non-profit destination marketing organization (DMO). The primary mandate of Tourism Richmond is to enhance awareness about the destination through sales and marketing initiatives and by providing excellent visitor and member services. Ultimately, the organization’s goal is to increase economic activity related to tourism for the City of Richmond and all stakeholders. In 2010, Tourism Richmond earned B.C.’s DMO Professional Excellence Award and shared another two awards with the City of Richmond, the Sport Tourism Community Legacy Award at the annual BC Tourism Industry Awards, and the Community Excellence Award from the Union of BC Municipalities. Tourism Richmond is British Columbia’s 4th largest DMO.

Media Contact:

Lesley Chang
Manager, Communications
Tel: 604-821-5482