Director of Marketing and Director of Destination and Industry Development Announced

RICHMOND, BC – Tourism Richmond is pleased to announce two new directors on its leadership team to guide the team of tourism professionals on future endeavours.

Patrick Gill

Patrick Gill joins the team as the new director of marketing. Charged with continuing to market Richmond as part of the Metro Vancouver experience, Mr. Gill looks forward to building on the organization’s successful pivot to a next-generation destination marketing organization (DMO) and creating strategic and innovative partnerships to support Tourism Richmond stakeholders, directly impacting the visitor economy for the city.

“I’m eager to be a part of Team Richmond,” Mr. Gill said of his role. “Every time I travel, I’m reminded of the passion and commitment of people who work in hospitality and by extension, tourism. My previous role at Destination BC gave me a taste of what it meant to show off my home province and I’m glad to be back in the tourism industry.”

“Patrick’s experience with high-value brands and various industries, including the tourism industry, was what made him a standout candidate,” said Nancy Small, chief executive officer of Tourism Richmond. “After a months-long search for the right person, I really felt his expertise and energy was the right fit for what we need to transform Tourism Richmond into a next-generation destination marketing organization.”

Mr. Gill cites Richmond’s wide variety of unique experiences and diverse culinary scene as a key factor for success in marketing the destination. “I’m impressed by the truly unique breadth of experiences you can have in this city,” said Mr. Gill. “The team has done a great job of highlighting what Richmond has to offer, and I look forward to realizing the vision of Tourism Richmond.”

Ceri Chong

In a newly created role, Ceri Chong has been promoted to the director of destination and industry development for Tourism Richmond. Ms. Chong has a wealth of experience in the travel and tourism industry, having worked at tour operators, in the accommodations sector and at Tourism Richmond where she previously held the role of industry development manager.

“As our industry evolves, destination management and stakeholder engagement become even more critical to our success,” said Ms. Small. “Ceri is an instrumental part of Team Richmond. In the past year, she has established several programs dedicated to helping Tourism Richmond stakeholders grow and expand their marketing know-how. Her advancement was a natural and vital next step to take our organization to the next level.”

The Industry Development department launched a series of programs for Tourism Richmond stakeholders in the past year. Programs such as the Cooperative Marketing Investment Program has already invested in a total of 22 projects dedicated to experience development within Richmond.

“I’ve been fortunate to be able to share my passion and expertise in travel, tourism and marketing to small businesses in Richmond,” said Ms. Chong. “I truly enjoy engaging with our stakeholders and being able to provide them with programs to help grow their marketing and industry knowledge. Richmond has so much to offer visitors and residents alike, and I look forward to continuing to work with our stakeholders to create remarkable tourism experiences.”

High-resolution photos and interviews with both directors are available; please contact Lesley Chang at or at 604-821-5482 to arrange interview times.

Read Tourism Richmond’s full 2019 to 2021 Business and Marketing plan here.


About Tourism Richmond: Tourism Richmond is a non-profit destination marketing organization (DMO). The primary mandate of Tourism Richmond is to enhance awareness about the destination through sales and marketing initiatives and by providing excellent visitor and member services. Ultimately, the organization’s goal is to increase economic activity related to tourism for the City of Richmond and all stakeholders. Tourism Richmond is British Columbia’s 4th largest DMO.

Media Contact:

Lesley Chang
Communications Manager
Tourism Richmond

Phone: 604-821-5482
Mobile: 778-823-5482