We are delighted to share the exciting news of Team Richmond’s return from our inaugural travel trade sales mission to Southeast Asia. The delegation, comprising 15 representatives from seven hotels, two attractions, three Receptive Tour Operators, and Tourism Richmond team members went on the trip visiting Singapore, Kuala Lumpur, and Bangkok.

Kuala Lumpur

This mission was made possible through the support of the Richmond Hotel Destination Association, Air Canada, and Tourism Richmond, and it proved to be a resounding success. At each destination, Team Richmond hosted exclusive client events featuring comprehensive destination presentations. These engaging sessions highlighted key aspects of why visitors from these markets should visit Richmond and beyond.


The presentation highlighted the new non-stop Air Canada flights connecting Singapore and Bangkok directly to YVR, Tourism Richmond presented the audience with destination highlights, while the team members showcased their respective properties, attractions, and services. Subsequently, the delegation engaged in productive group sales calls with esteemed tour operators at each city.

Farewell dinner

The impact of this mission on these emerging markets of Southeast Asia was significant, generating substantial interest among buyers. Team Richmond succeeded in nurturing existing relationships while forging valuable new connections.