Industry

We all play a role in making our city a sought-after global destination.

We are a non-profit, stakeholder-based, destination marketing organization (DMO) that promotes Richmond, British Columbia as a destination to leisure travellers, travel media, and organizations that influence travel.

Our Mission
To connect Richmond with the social, cultural, and economic benefits realized from global travellers.

Our Vision
Richmond is a can’t-miss part of the Metro Vancouver experience.

Our Overall Strategy
By 2020, we will grow to 10 million visitations by creating can’t-miss experiences and by leveraging the power of our brand to targeted customers in British Columbia, Alberta, Washington State, and China markets.