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Cooperative Marketing

Cooperative Marketing Investment Program

Tourism Richmond’s new Cooperative Marketing Investment Program enables Richmond’s tourism industry to increase their marketing capacity and enhance visitors’ experiences in our city. Through the program, Tourism Richmond will invest in industry-led marketing and experience development initiatives. Richmond based tourism-primary businesses or organizations may qualify for up to 50% investment from Tourism Richmond, up to a reasonable maximum amount, based on the initiative and organization. All marketing investment must align with Tourism Richmond’s marketing strategy and target markets which are: BC (excluding the Lower Mainland), Alberta, Washington State and China.

2017 was a banner year for the Cooperative Marketing Investment Fund! The Investment Fund underwrote six completed projects, ranging from creating collateral to developing new experiences. Read more here.

We’re now accepting applications for the 2018 Tourism Richmond Cooperative Marketing Investment Program. Within the program, there are five categories of investment. Each category offers a different opportunity for applicants to qualify for investment. For further information and details on how to apply, contact Ceri Chong at

Partnership Marketing

Partnership marketing activities should demonstrate a collaboration between partners such as a partnered package (for example an accommodation and attraction package) or a creative concept that unifies the partners (a number of businesses joining together to create one campaign/selling point or experience). Through marketing partnerships, you can strengthen your product offering and reach new customers. Tourism Richmond can help you forge partnerships and fund your marketing initiative.

Content Development

Creating good content is a must in today’s marketing. It should retain, and attract new customers. Whether it’s new photos for your digital campaigns, videos for posting on social media or having written content to tell your story, Tourism Richmond is here to support you.

Events and Festivals

Events and festivals can assist in increasing a destination’s visitation, as well as encourage repeat visitation; it can generate revenue for the city and reduce seasonal fluctuations. This program supports the marketing and/or enhancements of your event or festival.

Experience Development

The Experience Development Investment program supports the growth of Richmond’s tourism industry by investing in the development of new or enhanced tourism-related experiences; this could be anything from offering a new language on an audio tour, to developing a totally new experience for an attraction. Tourism Richmond’s investment will support the development of tourism experiences that are in demand, which will drive visitation to Richmond and increase tourism revenues.

Grant Scheme

The Tourism Richmond Grant Scheme has been put in place to support the growth of Richmond’s tourism industry and to assist non-profits who do not have substantial budgets to develop their experience or execute marketing campaigns.