Aerial Sunset Boat

Front Line Ambassadors

The Front Line Ambassadors Program is intended to provide front line staff with the necessary resources to provide exemplary service to their guests. As part of the program, we have developed a Front Line Ambassadors Tool Kit: a collection of guides, itineraries, and maps of Richmond.

Certification Program

We want to recognize front line staff who are actively involved with Tourism Richmond and are passionate about providing excellent visitor services to their guests.

Attend at least one workshop or FAM, and you will be eligible to complete a Destination Knowledge Test. Upon successful completion of the Destination Knowledge Test, we will send you a certificate of recognition and a destination pin.

Advance your knowledge of our destination and become a Front Line Ambassador for Richmond.

Information about upcoming FAMs will be posted here. Stay tuned!

Download the Front Line Ambassadors Tool Kit



Quick reference guides intended to educate you about Richmond as destination. Included are guides to biking, birding, and the culinary scene.

SuperHost® Customer Service Training

Exclusively for Tourism Richmond stakeholders. Please visit our workshops page to learn more.

Front Line Ambassadors Newsletters

Stay engaged with our Front Line Ambassadors newsletters. Receive updates on the newest attractions, activities and events in Richmond. You will be the first to know about all the exciting things that are happening in Richmond!

2019 Newsletters


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Tourism Richmond is CASL compliant. If you no longer wish to be contacted by us through electronic messages, contact us by email:, phone: 604-821-5474, or mail at: 205 South Tower, 2811 Cooney Road, Richmond, BC V6X 3M1.