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Industry Insights

Industry Insights

View industry insights and learn more about Richmond’s growing tourism sector. Check back periodically throughout the year for new content from Tourism Richmond.

Economic Impact of Tourism to Richmond

  • The Tourism Sector, excluding Vancouver International Airport, directly accounts for an estimated 12% of all jobs in Richmond.
  • In 2017, the estimated direct spending of Richmond visitors was $1.78 billion, up from $1.45 billion in 2015.
  • Every year Richmond visitors provide over 270 million in federal taxes, 145 million in provincial taxes, and 33 million in municipal taxes.

Sources: Tourism Richmond 2017 Visitor Volume Project, 2016 InterVistas tourism impact survey

Richmond growing as Leisure Destination

  • 30% of visitors say Richmond is the primary destination of their trip. Up from 28% in 2015 and 26% in 2013.
  • 70% of visitors are in Richmond for leisure purposes. Up from 68% in 2015 and 60% in 2013.
  • 41% of Richmond visitors are repeat visitors. Up from 35% in 2015. 

Sources: Tourism Richmond 2017/2015/2013 Visitor Volume Project

Additional Highlights

  • Whether including or excluding fast-service establishments, Richmond has the most restaurants per capita of any city in North America.
  • In 2017, 3.35 million overnight visitors came to Richmond—the highest overnight visitation in the city’s history. An additional 4.6 million day visitors visited from outside the lower mainland.
  • Vancouver International Airport has been rated the best airport in North America for an unprecedented nine consecutive years.
  • There are over 4,500 hotel rooms in Richmond, and the city generally has the highest occupancy rate in Canada.

Sources: Tourism Richmond 2017/2015/2013 Visitor Volume Project, Skytrax World Airport Awards
 


If you have any market research inquiries or would like additional information about the data points above, please contact: 

Eric Miller
Strategist, Research & Marketing​
emiller@tourismrichmond.com