Workshops
Workshops

Industry Workshops

Tourism Richmond offers a variety of workshops throughout the year. Check out the details for upcoming workshops below.

EQ (Explorer Quotient) Workshop

Location: Hilton Vancouver Airport
Date: September 27, 2017
Time: 2:30pm – 4:30pm
Open to: All members
Cost: Free
RSVP by September 22 by filling out the form below. 

Explorer Quotient®, also known as EQ, was developed by Destination Canada (the Canadian Tourism Association) in partnership with Environics Research Group. EQ is a proprietary market segmentation system based on the science of psychographics. Rather than marketing to or developing products for travellers based on traditional segments, such as demographics (e.g. age, gender, income, etc.) and/or geography, EQ emphasizes the importance of traveller segmentation based on their psychological characteristics, such as their attitudes, beliefs, values, motivations, and behaviours. When various psychological characteristics are combined, different types of travellers emerge. These are known as Explorer Types.

Tourism Richmond will be using EQ segmentation moving forward, attend this workshop and learn more about EQ and how it will work for Tourism Richmond and your organization.

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Introduction to TRIP – Tourism Richmond Information Portal

TRIP is Tourism Richmond’s new stakeholder extranet; through TRIP you will be able to update your listing, add images, add events, add special offers and much more. Join us at this workshop to find out more about TRIP, how it works and what it offers for you as a stakeholder.

Location: Richmond Cultural Centre
Date: October 17, 2017
Time: 9am– 10:30am
Open to: All members
Cost: Free

AND

Location: Richmond Cultural Centre
Date: October 19, 2017
Time: 3:30pm– 5:00pm
Open to: All members
Cost: Free

Information on how to RSVP will be available soon.