Growing tourism in Richmond takes a collaborative approach. We believe that by investing in our stakeholders we can all benefit from a thriving visitor economy.

Our current funding opportunities:

Cooperative Marketing Investment Program

Travel Trade and Media Marketplace Grant 2024

Cooperative Marketing Investment Program

The Cooperative Marketing Investment Program aims to grow Richmond’s tourism revenues by increasing the capacity of our industry partners. This is achieved through investing in industry-led marketing and experience development initiatives that foster collaboration, drive return on investment and align with Tourism Richmond’s business strategy. 

The program has been running since 2018, and places emphasis on encouraging collaboration between industry peers, in addition to prioritizing initiatives that will bring benefits to Richmond residents. 

The funding is open to all Richmond-based tourism-primary businesses or associations, so if you have a marketing or experience development initiative planned for 2024 then you may be able to access support from the program. 

A single business marketing campaign could receive a maximum investment from the program of 45% of the total campaign cost, whilst a marketing campaign involving multiple businesses could receive up to 55%. 

For Experience Development initiatives, the program can provide up to 50% funding if delivered by a single business, or 60% funding for collaborative projects. 

Read about some of the great projects the Cooperative Marketing Investment Program has supported here

Download Guidelines and Application Documents

Watch a pre-recorded Webinar about the Cooperative Marketing Investment Program

Travel Trade and Media Marketplace Grant 2024

Are you attending any marketplaces this year? 

The Travel Trade and Media Marketplace Grant is available to Tourism Richmond export ready Stakeholders to assist with costs associated with attending travel trade and media marketplaces in 2024. 

There is a limited number of grants of up to $1,000 available to use towards registration fees for the following events: 


  • Rendez-vous Canada 
  • CITAP (Canadian Inbound Tourism Association – Asia Pacific) 


  • IMM North America (International Media Marketplace)
  • TMAC (Travel Media Association of Canada)

Click here to download guidelines and application form.

Applications and queries should be sent to