Stakeholder Funding Opportunities

Winter In The Village 2024 Experience Sponsorship Funding

Tourism Richmond is pleased to announce the return of Winter In The Village this November/December in Steveston Village. To assist with the expansion of the experiences, programming, activations and events happening during this time, we will once again be providing Experience Sponsorship funding or organizers of new or existing events.

What is Winter in the Village?

Winter In The Village is a comprehensive and inclusive calendar of events and activities happening in Steveston from late November and throughout December. Activations engage the community and encourage participation from both locals and visitors. The goals of the initiative are to provide activities for the community and visitors to enjoy during the holiday season, in addition to increasing visitation to Steveston Village to support local business.

How does the Experience Sponsorship Funding work?

Funding is available to any association, society, business, or entrepreneur who is hosting a relevant event/program/activity/experience from late November to 31st December 2024. All activity must happen in Steveston and occur exclusively between late November and the end of December. Events can be on a single day, multiple days, regular days (e.g., Saturdays and Sundays), or always-on throughout the month.

Organizers can apply for funding by completing the application form linked below, which will be assessed by Tourism Richmond. If approved, a conditional offer letter will be provided, and funding will be released once the activity is complete.

The application deadline is Monday, September 30th, 2024.

To access the full guidelines, eligibility requirements and application form please see below:

• Winter In The Village Experience Funding 2024 Guidelines and Application Form
• Experience Sponsorship Funding 2024 – Schedule A

Applications and queries should be sent to coopmarketing@tourismrichmond.com.

Cooperative Marketing Investment Program

The Cooperative Marketing Investment Program aims to grow Richmond’s tourism revenues by increasing the capacity of our industry partners. This is achieved through investing in industry-led marketing and experience development initiatives that foster collaboration, drive return on investment and align with Tourism Richmond’s business strategy. 

The program has been running since 2018, and places emphasis on encouraging collaboration between industry peers, in addition to prioritizing initiatives that will bring benefits to Richmond residents. 

The funding is open to all Richmond-based tourism-primary businesses or associations, so if you have a marketing or experience development initiative planned for 2024 then you may be able to access support from the program. 

A single business marketing campaign could receive a maximum investment from the program of 45% of the total campaign cost, whilst a marketing campaign involving multiple businesses could receive up to 55%. 

For Experience Development initiatives, the program can provide up to 50% funding if delivered by a single business, or 60% funding for collaborative projects. 

Read about some of the great projects the Cooperative Marketing Investment Program has supported here. 

Download Guidelines and Application Documents

• Guidelines and Application Form
• Schedule A Budget Spreadsheet

Watch a pre-recorded Webinar about the Cooperative Marketing Investment Program

• Cooperative Marketing Investment Webinar Recording

Travel Trade and Media Marketplace Grant 2024

Are you attending any marketplaces this year? 

The Travel Trade and Media Marketplace Grant is available to Tourism Richmond export ready Stakeholders to assist with costs associated with attending travel trade and media marketplaces in 2024. 

There is a limited number of grants of up to $1,000 available to use towards registration fees for the following events: 

TRAVEL TRADE

• Rendez-vous Canada 
• CITAP (Canadian Inbound Tourism Association – Asia Pacific) 

MEDIA

• IMM North America (International Media Marketplace)
• TMAC (Travel Media Association of Canada)

Click here to download guidelines and application form.

Applications and queries should be sent to coopmarketing@tourismrichmond.com.