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The Front Line Ambassadors Program is intended to provide front line staff with the necessary resources to provide exemplary service to their guests. As part of the program, we have developed a Front Line Ambassadors Tool Kit: a collection of guides, itineraries, and maps of Richmond.

BECOME A RICHMOND AMBASSADOR

Advance your destination knowledge by completing the Richmond Destination Ambassador Certificate Program. This online program allows front-line staff to become Destination Ambassadors for Richmond and learn all they need to know so they can tell their guests what to see and do here while they visit! Sign up to start your journey to becoming a Destination Ambassador and exploring all that Richmond has to offer and contributing to your guest’s unforgettable stay in Richmond.

How it Works

Step 1: Visit TourismRichmond.talentlms.com

Step 2: Click the ‘sign up now’ button

Step 3: fill out your details and click ‘create account’

Step 4: Check your email and verify your account

Step 5: Login

Step 6: There are two courses available. Please make sure to click the ‘Richmond Destination Ambassadors’ course

Step 7: Complete the course. Upon completion, you will receive a certificate of appreciation and be mailed a destination pin! Abigail will reach out to collect your mailing address.

Who Qualifies to Participate?
  • Hotel Employees
  • Restaurant Employees
  • Attraction Tour Guides and Interpreters
  • Destination Management Organization Volunteers
  • Visitor Servicing Representatives

If you have questions about qualifying for the program, please contact Abigail at alawrence@tourismrichmond.com

LOOKING TO EXPAND YOUR KNOWLEDGE FURTHER?

Each year, Tourism Richmond holds destination training webinars and FAMs to assist you with learning more about Richmond.

Destination Training Workshops and Webinars
2024 Richmond Destination Training Webinar

We are pleased to invite you to our first Destination Training webinar of 2024. Destination Training will provide you and your industry peers with knowledge about Richmond, and why it is a can’t-miss part of the Metro Vancouver experience. By attending our webinar training, you will gain knowledge in:

  • Tourism Richmond resources
  • Steveston Village
  • Central Richmond
  • Activities to do in Richmond
  • Food and Beverage
  • Experience Attractions

Date and Time:

Wednesday, June 19: 1:30pm-2:00pm

Click below to register! Questions? Please email Abigail at alawrence@tourismrichmond.com

Register Now

DOWNLOAD THE FRONT LINE
AMBASSADORS TOOL KIT

GUIDES

Quick reference guides intended to educate you about Richmond as destination. Included are guides to biking, birding, and the culinary scene.

ITINERARIES

Let us help plan your guest’s stay; there is something for everyone in this selection of itineraries.

MAPS

Downloadable maps and directions for local attractions.


 

FRONT LINE AMBASSADORS NEWSLETTERS

Stay engaged with our Front Line Ambassadors newsletters. Receive updates on the newest attractions, activities and events in Richmond. You will be the first to know about all the exciting things that are happening in Richmond!

2019 Newsletters

2022 Newsletters

2023 Newsletters

2024 Newsletters