Successful Projects Supported by the Cooperative Marketing Investment Fund

Since 2018 The Tourism Richmond Cooperative Marketing Investment Fund has supported industry partners to increase their capacity to deliver projects that grow Richmond’s tourism revenues. This is achieved through investing in industry-led marketing and experience development initiatives that foster collaboration, drive return on investment and align with Tourism Richmond’s business strategy.

The 2024 funding program is now open for applications and you can find all the info here. If you have a project in mind, we’d love to hear from you and discuss how we can support it!

Here are some examples of some of the great projects we’ve supported in previous years:

World of Kidtropolis – Summer Family Fun Passport

The World of Kidtropolis partnered with Tourism Richmond and other local Richmond businesses to provide families with a fun educational way to explore the City of Richmond with the Summer Family Fun Passport. This seasonal passport encompassed a selection of Richmond’s top attractions, restaurants, and more, featuring exclusive offers and discounts. In 2023, the Summer Family Fun Passport was in market from June 27^th to September 4^th.

How does the Family Fun Passport Work?

Families are first asked to register for the passport online, and then pick it up at Kidtropolis, and redeem this exclusive offer at participating Richmond businesses. In 2023, some of the offers included:

Munchies Coffee: Free fountain pop or juice with a minimum purchase of $15
TBC Indoor Kart Racing: Get a 10% discount on ride packages
Luu Island Winery: Receive a Free Wine Tasting for One tasting flight with three wines
Screamers Ice Cream: Buy 1 ice cream screamer at regular price and receive the 2^nd for 50% off
Hilton Vancouver Airport Hotel; Cavu Kitchen & Bar: BC/AB Resident’s Rate 15% off retail rates; enjoy 50% off Kid’s Meals
River Rock Casino Resort: Enjoy 20% off on the Daily Rate during your stay
And much more!

Lulu Island Winery – Summer Picnic Series

Lulu Island Winery’s Summer Picnic Series was created to bring a one-of-a-kind experience for those seeking an afternoon of reconnecting with family and friends. This seasonal event allowed participants to relax under the winery’s luscious grape vine tunnel while enjoying some wine and some laid-back tunes played by talented local musicians. The Summer Picnic Series was in market during the Summer of 2022, and most recently from July to September 2023, on select Saturdays and Sundays.

McArthurGlen Designer Outlet– Shoppin’ and Rockin’

McArthurGlen Designer Outlet partnered with Sun Fun Tours, a Kelowna-based tour operator to bring to life the Shoppin’ and Rockin’ three-day shopping getaway for visitors to Richmond. The getaway included a luxurious stay at the River Rock Casino Resort, and an organized tour, which included a visit to McArthurGlen Designer Outlet and IKEA, with exclusive offers provided. The Shoppin’ and Rockin’ getaway aimed to provide visitors with a tailored experience to shop, dine and relax in style.

Travel Trade and Media Marketplace Grant

Don’t forget to check out our Travel Trade and Media Marketplace Grant, designed for export-ready Tourism Richmond Stakeholders. This grant, which supported event registration for 10 Richmond businesses in 2023 is intended to provide support for expenses associated with attending travel trade and media marketplaces throughout 2024. There is a limited number of grants up to $1000 available to use towards registration fees for the following events:

Travel Trade
Rendez-vous Canada
CITAP (Canadian Inbound Tourism Association – Asia Pacific)
Media
IMM North America (International Media Marketplace)
TMAC (Travel Media Association of Canada

For more information about Tourism Richmond’s Stakeholder Funding Opportunities, please visit here!