Cooperative Marketing Investment Program

The Cooperative Marketing Investment Program aims to grow Richmond’s tourism revenues by increasing the capacity of our industry partners. This is achieved through investing in industry-led marketing and experience development initiatives that foster collaboration, drive return on investment and align with Tourism Richmond’s business strategy. 

The program has been running since 2018, and places emphasis on encouraging collaboration between industry peers, in addition to prioritizing initiatives that will bring benefits to Richmond residents. 

The funding is open to all Richmond-based tourism-primary businesses or associations, so if you have a marketing or experience development initiative planned for 2024 then you may be able to access support from the program. 

A single business marketing campaign could receive a maximum investment from the program of 45% of the total campaign cost, whilst a marketing campaign involving multiple businesses could receive up to 55%. 

For Experience Development initiatives, the program can provide up to 50% funding if delivered by a single business, or 60% funding for collaborative projects. 

Read about some of the great projects the Cooperative Marketing Investment Program has supported here. 

Download Guidelines and Application Documents

• Guidelines and Application Form
• Schedule A Budget Spreadsheet

Watch a pre-recorded Webinar about the Cooperative Marketing Investment Program

• Cooperative Marketing Investment Webinar Recording