Justine, Denise, Abbi 2 Year Work Anniversary

Tourism Richmond would not be the same without Justine, Denise and Abbi. Congratulations to these three on celebrating two years with the team.

Read on to learn some fun facts about each member.

Describe your role at Tourism Richmond, in a few sentences.

Justine Reimer – Manager, Business Development

The Manager, Business Development, is responsible for driving growth and expansion for Tourism Richmond as an attractive meeting destination for corporate and association markets. Primary responsibilities include identifying new opportunities and building strategic relationships that enable the organization to increase its market presence and revenue for Richmond hotels, restaurants and attractions. This entails conducting market research, analyzing industry trends, and developing effective business strategies, identifying and creating partnerships, and overseeing the implementation of growth initiatives.

Denise Yang – Manager, Digital Insights & Intelligence

The Manager, Digital Insights & Intelligence is responsible for the strategic direction and operational management of Tourism Richmond’s digital data-driven capabilities, as well as overseeing research programs and driving business intelligence initiatives.

Abbi Lawrence – Coordinator, Destination Experience

The Coordinator, Destination Experience is responsible for engaging with Tourism Richmond’s stakeholders by assisting the Destination & Industry Development team with ensuring visitors to Richmond, from near and far, have an exceptional destination experience before, during and after their visit. This role combines both visitor servicing, industry engagement and development within the Richmond tourism community. 

What is your favourite part about your role? What do you enjoy the most about working for Tourism Richmond?

Justine Reimer – Manager, Business Development

My favorite part of being the Manager for Business Development, is being an ambassador for the city and developing meaningful relationships with clients and industry peers, promoting our vibrant destination and fostering connections that enhance the visitor experience and generate lead opportunities and confirm business events in Richmond.

Denise Yang – Manager, Digital Insights & Intelligence

My favourite part of this role has been working within a fantastic team that continually inspires me to excel. I value the balance it offers—an introvert’s dream, diving into analysis and research at the computer, while also providing ample opportunities to cultivate relationships with our industry partners and stakeholders.

Abbi Lawrence – Coordinator, Destination Experience

I enjoy many aspects of my role, but especially being able to work with a hardworking and dedicated team. Moreover, I appreciate the numerous opportunities I have had to cultivate relationships with Tourism Richmond’s many stakeholders and work together to promote Richmond as a can’t miss travel destination.

Where is your favourite spot in Richmond to (eat, explore, bike, etc.)?

Justine Reimer – Manager, Business Development

My favourite spots in Richmond are the Richmond Olympic Oval and the Steveston Village boardwalk. The Richmond Olympic oval is full of activity and buzz and emulates the legacy of sport in our community and inspiration to work hard to achieve my dreams and goals. The serene boardwalk in Steveston Village is where I find relaxation, gorgeous sunsets over the water, and a deep connection to the city’s unique charm.

Denise Yang – Manager, Digital Insights & Intelligence

It is so hard to determine a favorite spot to eat as there are so many in Richmond! As for my favorite spot to walk, I would say Terra Nova. It is next to a vibrant urban center, yet it offers abundant nature. I enjoy walking or jogging along the River Road, taking in birds and the gorgeous view between the sea and sky.

Abbi Lawrence – Coordinator, Destination Experience

When it comes to Richmond’s culinary scene, it’s nearly impossible to single out just one favourite. Nevertheless, my most recent favourite is Big Way Hot Pot. I particularly enjoy the opportunity to personally select my own hot pot ingredients, making the dining experience fun and unique.

What surprised you the most about Richmond since starting your role?

Justine Reimer – Manager, Business Development

Although I was born and bred in Burnaby, I must admit I knew little about this charming city. To my delightful surprise, I discovered an astonishing culinary scene. Richmond boasts a staggering number of restaurants, with an impressive concentration of Asian cuisine that truly stands out. The city’s Asian culinary offerings are not just abundant but also of exceptional quality, reflecting Richmond’s multicultural identity. It’s no wonder that Richmond has gained recognition, with numerous restaurants earning prestigious awards and accolades for their culinary excellence, solidifying this city as a hidden culinary gem in British Columbia. Every month, I feel like I am introduced to another delicious spot and learn more about the culture and customs of cuisines such as Dim Sum. I have certainly gained a lot of confidence to venture into eateries I would have previously shied away from. This is a lifelong journey of discovery, and I can’t wait to uncover more delicious spots.

Denise Yang – Manager, Digital Insights & Intelligence

One of the most surprising and delightful aspects of my time in Richmond has been the remarkable level of support from both our dedicated leadership and the incredible team. It’s truly heartening to be part of such a supportive community.

Abbi Lawrence – Coordinator, Destination Experience

Even after two years of being at Tourism Richmond, I am still learning so much about Richmond each day. I was pleasantly surprised by the abundant history Richmond has, especially in Steveston. There are many heritage sites visitors and locals can explore to learn about Richmond’s rich fishing history.

What is one thing you’re most proud of since working at TR?

Justine Reimer – Manager, Business Development

Since starting my journey at Tourism Richmond, I take immense pride in the significant accomplishments achieved in enhancing our operations and the platforms that allow us to showcase Richmond as a must-see destination and the ideal setting for business events. Setting up core systems has provided a strong foundation for our endeavors, while establishing onboarding processes and standardized practices for iDSS we have streamlined our workflow and ensured consistency. The launch of the Richmond Business Events Incentive Program has not only brought in new opportunities but also stimulated economic growth in the region. Furthermore, the creation of detailed reporting mechanisms has been a game-changer, offering a comprehensive view of critical metrics, such as lead development and progression, ROI from trade shows, and the impact of the Richmond Business Events Incentive Program. This detailed reporting has allowed us to effectively assess our progress and refine our tactics, bringing us closer to achieving our goals with each passing day.

Denise Yang – Manager, Digital Insights & Intelligence

I take immense pride in collaborating with our remarkable team and industry partners to introduce relevant tools and advanced analysis, elevating Tourism Richmond’s business intelligence capacity in the post-pandemic landscape.

Abbi Lawrence – Coordinator, Destination Experience

I am proud of planning and organizing our seasonal Stakeholder mix and mingle events. This year, we held three occasions during the Spring, Summer and Fall at diverse stakeholder establishments including Lulu Island Winery, Monkey 9 Brewing, Lucky 9 Bowling and the Gulf of Georgia Cannery National Historic Site. The events were well received and provided the opportunity for us to reconnect with existing and new stakeholders. I am looking forward to planning the next event, our Year End Celebration, taking place on November 30 at the Executive Hotel Vancouver Airport.

For any visitors who have never been to Richmond, give them one suggestion on what they should do during their stay.

Justine Reimer – Manager, Business Development

For first-time visitors to Richmond, exploring the vibrant winery and brewery scene is a must, offering a unique opportunity to savor the city’s diverse flavors in an unexpected urban setting. Lulu Island Winery is a renowned Richmond establishment, celebrated for its award-winning ice wines and scenic vineyards that offer a taste of British Columbia’s rich winemaking traditions. Country Vines Winery is a charming Richmond winery known for its welcoming atmosphere and a delightful selection of wines, offering a true taste of the region’s winemaking craftsmanship. Finally, Britannia Brewing in Steveston is a popular destination for beer aficionados, known for its innovative brews and picturesque waterfront setting.

Denise Yang – Manager, Digital Insights & Intelligence

For those who have yet to explore Richmond, I highly recommend a visit to Steveston Village. It is a wonderful place to immerse yourself in local history, enjoy a scenic stroll through beautiful surroundings, explore diverse shops, and savor a wide array of culinary delights. Steveston offers a little something for every traveler, making it a must-visit destination during your stay.

Abbi Lawrence – Coordinator, Destination Experience

For anyone visiting Richmond for the first time, I would recommend exploring the city’s diverse food courts, for authentic Asian cuisine. For history lovers, Steveston Village is home two national historic sites, the Gulf of Georgia Cannery and Britannia Shipyards, a great place to explore, while also trying fresh seafood at the Fisherman’s Wharf.