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Welcome!

On this Webpage You Can

  • Learn about the Richmond Tourism Master Plan and why we are creating it
  • Share your input and help shape this important plan

What is the Richmond Tourism Master Plan?

The Richmond Tourism Master Plan will provide a long-term vision for developing and managing tourism in Richmond. It will outline goals, strategies, and steps to enhance the visitor experience, support economic growth, and ensure sustainable tourism. Covering a 10+ year period, it will address product development, infrastructure, marketing, and community collaboration. It is intended to serve as a unifying framework for the tourism industry, local businesses, government, and residents towards common objectives.

What are the Guiding Principles for the Tourism Master Plan?

The Richmond Tourism Master Plan will be developed in alignment with the following Guiding Principles:

Create a shared vision. The Plan will reflect a shared vision to guide activities to enhance Richmond as a tourist destination.

Grow sustainably. The Plan will grow the visitor economy sustainably over the long-term for the greatest breadth of residents and communities possible.

Positively impact the community. The Plan will be guided by a focus on approaches and actions that positively impact the broader Richmond community.

Guide future investments. The Plan will help provide direction for future public and private investments related to tourism in Richmond over the longer term.

What is the Project Plan and Timeline?

The project started in early January as anticipated to be completed in Winter 2025-2026.

Richmond Tourism Master Plan project timeline in 5 phases

Who is Leading this Project?

Tourism Richmond is leading the Tourism Master Plan in partnership with the City of Richmond, and in collaboration with the Richmond Hotel Association.  A Steering Committee is guiding the development of the project to successful completion.

Consulting Project Team:

Contact Info:

RichmondTMP@tourismrichmond.com

How Can You Get Involved?

Participate in our survey to provide your thoughts on tourism in Richmond, now and in the future, by clicking this link.

Check out our upcoming pop-up events to learn more about the Richmond Tourism Master Plan and provide your input into the future of Richmond as a destination.

  • Saturday, April 5th from 11 a.m. to 2 p.m., at Aberdeen Centre near the fountain
  • Saturday, April 12th from 11 a.m. to 2 p.m., at Lansdowne Centre
  • Saturday, April 19th from 11 a.m. to 2 p.m., at Fisherman’s Wharf in Steveston

Your valuable input will help shape the Richmond Tourism Master Plan. Thank you for your insights!