Richmond Tourism Master Plan | Tourism Richmond, BC

What is the Richmond Tourism Master Plan?

The Richmond Tourism Master Plan has established a long-term vision for the development and management of tourism in Richmond. It outlines key goals and strategic initiatives aimed at enhancing the visitor experience, supporting economic growth, and promoting sustainable tourism practices. Spanning a 10+ year horizon, the plan addresses priorities such as product development, infrastructure improvements, and community collaboration. It serves as a unifying framework that aligns the efforts of the tourism industry, local businesses, government, and residents toward shared objectives.

What are the Guiding Principles for the Tourism Master Plan?

The Richmond Tourism Master Plan was developed in alignment with the following guiding principles:

Create a shared vision. The plan reflects a collective vision that guides activities to enhance Richmond as a tourism destination.

Grow sustainably. The plan supports the long-term, sustainable growth of the visitor economy for the benefit of a broad range of residents and communities.

Positively impact the community. The plan is guided by approaches and actions that contribute positively to the broader Richmond community

Guide future investments. The plan provides direction for future public and private tourism-related investments in Richmond over the long term.

Where can I view it?

Tourism Richmond, in partnership with the City of Richmond and the Richmond Hotel Association, has developed the Richmond Tourism Master Plan based on extensive public feedback from 750 individuals, along with input from 47 organizations, and it’s final version is now published below:

Vision, Goals, and Strategic Initiatives

The Richmond Tourism Master Plan establishes a clear path for the city over the next 10 years, focusing on its evolution into a destination of choice to discover and experience. This direction is guided by the following vision, shaped through extensive community engagement:

Richmond is a dynamic Pacific gateway and a destination to be discovered.
We proudly share Richmond’s blend of cultures and cuisines, the mix of urban, cultivated, and natural landscapes, and our rhythm of coastal life across time.

This long-term vision is supported by three goals that guide the development of Richmond’s visitor economy, addressing key strengths, opportunities, and challenges while reflecting community input:

Goal 1: Enhance Connectivity and Accessibility
Create a seamlessly connected destination that prioritizes multi-modal, accessible, and sustainable transportation options, enhanced through technology and barrier-free access to attractions and experiences for both visitors and residents.

Goal 2: Elevate and Diversify Visitor Experiences
Position Richmond as a vibrant, year-round tourism hub by offering a diverse range of immersive activities that encourage longer stays and foster community pride

Goal 3: Advance Tourism Infrastructure Development
Support the development of high-quality tourism infrastructure, gathering spaces, and landmark attractions that establish Richmond as a dynamic, must-visit destination in every season

Who is involved in this Project?

Tourism Richmond is leading the Tourism Master Plan in partnership with the City of Richmond, and in collaboration with the Richmond Hotel Association. A Steering Committee of Richmond community members is guiding the development of the project to successful completion.

Consulting Project Team:

Contact Info:

RichmondTMP@tourismrichmond.com