This summer, Richmond will celebrate the world’s highest‑profile soccer tournament coming to Metro Vancouver. With seven games at BC Place, Richmond will welcome thousands of visitors, media, and officials, alongside hosting a packed program of community events. 

Tourism Richmond is undertaking a significant marketing campaign in addition to partnering with the City of Richmond and the Richmond Hotel Association to put on a collection of community events—including one at the Richmond Olympic Oval for Canada’s first game on June 12, and the Final on July 19 (location TBC). 

Tourism Richmond is also supporting Partners through destination training for front-line staff, grants for soccer themed activations, and developing a Partner event calendar. 

Tourism Richmond’s Marketing Approach   

The tournament will shine a global spotlight on Metro Vancouver and British Columbia. While matches will take place in Vancouver, Richmond is uniquely positioned to benefit from increased visitation and long-term destination awareness thanks to its proximity, world-class amenities, and diverse experiences.  

Tourism Richmond’s marketing efforts are designed to inspire visitors who are already planning to be in Vancouver during the tournament to extend their stay and explore everything Richmond has to offer—from vibrant culinary experiences to cultural attractions and scenic outdoor spaces.  

Learn more about Tourism Richmond’s marketing approach here.

Visitor Servicing  

Tourism Richmond will be providing information to visitors through our existing channels including the website, Steveston self-service information kiosk, and the toll-free enquiry line. There is also assistance from the AskLulu Chatbot – an AI powered chat tool available on all pages of the Tourism Richmond website that provides advice and recommendations for all things Richmond.  

Take our free Online Training Module for Front Line Staff to equip you and your team, plus a chance to win prizes!

Tourism Richmond Partner Programs 

Partner Resources 

Below are some useful resources for tourism businesses in Richmond. Further resources will be added here as they become available. 

• BC Tourism FC Playbook for the FIFA World Cup 2026™ 
  Provincial-level Tourism industry specific information and guidelines
• Richmond Celebrates Soccer – Richmond-focused activities including signature and community events happening throughout the city. City of Richmond information and resources including licensing, event hosting, liquor sales and permit applications that is specific for Richmond businesses.
• Community Activation Playbook for the FIFA World Cup 2026™ in Vancouver 
  Tournament specifics in addition to tips on activating, permitting and public viewing, from The FIFA World Cup 2026™ Vancouver Host Committee

Richmond Celebrates Soccer Events

Signature Events

Event Name	Event Date	Location
World Soccer Day Kick-Off Event	June 12, 2026	Richmond Olympic Oval
Final Event: Richmond Celebrates Soccer	July 19, 2026	Aberdeen Neighbourhood Park

Community Events

Event Name	Event Date	Location
Hamilton’s Soccer Slam	June 14, 2026	Hamilton Community Park
Minoru Match Day Meet Up	June 18, 2026	Minoru Centre for Active Living Plaza
City Centre Celebrates Soccer	June 21, 2026	Garden City Community Park
Community Soccer Fest	June 24, 2026	Thompson Burnett/Community Park
Neighbourhood Block Party – Soccer Edition	July 6, 2026	South Arm Community Park
The Cambie Kick-Off	July 7, 2026	Cambie Community Centre Outdoor Plaza and King George/Cambie Community Park
Burkeville Soccer Celebration	July 11, 2026	Burkeville Neighbourhood Park
Richmond Celebrates Soccer – West Fest	July 14, 2026	Hugh Boyd Community Park
Steveston Soccer Social	July 18, 2026	Steveston Community Park